Marketing your business

You’ve now got a business up and running… what next? Marketing can often be the key in generating more leads, and therefore sales.

 

Website

If you haven’t done this already, start things off with your website! This could be based off the name of your business or brand.

Although you should pick what looks nice, don’t forget that your website should represent your business through colours, images, and style of writing as well.

Read the 7 steps to take when building your website here.

 

Fundamentals

It’s important to understand the fundamentals of marketing regardless of your products, services, and niche. At the end of the day, you will have to market yourself well to generate sales.

An overview of marketing principles, legal obligations, and other general information can be found at business.gov.au.

 

Social Media

In today’s digital world, your online presence means everything. Building a following on social media may not directly benefit your short-term goals, but in the long term can increase the number or leads you generate, as well as overall brand awareness.

You can learn more about building a strategy here.

 

All information was sourced from business.gov.au.